Free Media Plan Audit
Can You Approve Your Media Plan With Confidence?
PlanProof, the independent media plan assessment from MediaProof Labs, evaluates the strategy, budget allocation, audience reach, assumptions, fees, and measurement so you can make a more confident decision before signing off on the spend.
Full audits are free during beta. No credit card required.
Free* to use. No media plan upload. No ad account connection.
No platform commissions. No agency pitch. Just an independent second opinion.
*Full PlanProof media plan audits are free during the beta.
PlanProof Score
Generally Sound
Approval
Yes, With Changes
Working Media
81%
$405K of $500K
Confidence
High
Strong supporting data
Budget Allocation
3 Things I'd Change
Not a black-box AI score
A second opinion you can actually interrogate.
Every major finding shows what triggered it, why it matters, how confident the assessment is, and what could change the conclusion.
How it works
Enter Your Plan
Tell us what you're trying to accomplish and how your media budget is allocated. No confidential media plan upload required.
We Pressure-Test It
Your plan is evaluated across strategy, budget, audience, reach, frequency, media quality, economics, assumptions, testing, and measurement.
Get Your Second Opinion
See what looks strong, what deserves another look, where your money is going, what we'd change, and the questions you should ask before approving the plan.
Before you approve the spend
Pressure-test the plan
Media plans can look impressive on a spreadsheet. That doesn't necessarily mean the strategy, assumptions, or economics behind them are sound.
- Is the media mix aligned to the objective?
- Is the budget allocated appropriately?
- How much of the target audience will actually be reached?
- Is frequency reasonable?
- How much of the investment reaches working media?
- Are fees and markups transparent?
- Do the forecast assumptions make sense?
- Can the plan actually be measured?
What you'll get
Approval Recommendation
Would we approve the plan as presented? Yes / Yes, With Changes / Not Yet / No.
PlanProof Scorecard
See how the plan performs across the major components of a strong media strategy.
Where Your Money Is Going
Understand how much of the budget is going to working media versus agency fees, technology, data, production, measurement, and other costs.
Audience Delivery
Understand estimated reach, frequency, impression quality, viewability, and share of voice when enough information is available.
What We'd Change
Get the three most important changes we'd consider before approving the investment.
What Looks Good
A good audit shouldn't manufacture problems. We'll identify the parts of the plan that are strategically sound.
What We'd Challenge
See which assumptions, allocations, fees, or decisions deserve more scrutiny.
Questions to Ask Your Agency or Team
Walk into your next media review with specific questions based on the actual plan.
Who It's For
Who Uses MediaProof Labs?
PlanProof is built for anyone responsible for evaluating, recommending, or approving a media investment.
Marketing Leaders
Get an independent second opinion before approving a significant media investment.
Fractional CMOs and Consultants
Pressure-test client plans and walk into agency conversations with clearer questions and greater confidence.
In-House Marketing Teams
Validate the strategy, economics, assumptions, and measurement plan before the campaign launches.
Agencies and Media Teams
Add an independent QA layer before presenting a plan to a client or executive.