About MediaProof Labs
Independent Tools for More Confident Media Decisions
Built for the people responsible for the investment
MediaProof Labs creates practical, independent tools that help business and marketing leaders evaluate media decisions with greater confidence.
Our first product is PlanProof: a fast, independent second opinion.
Upload a media plan and get an objective assessment of its strategy, budget allocation, audience reach, assumptions, fees, forecast, and measurement approach before you approve the spend.
MediaProof Labs is independent by design. We do not manage media, earn platform commissions, or benefit from recommending that you spend more.
MediaProof POV
Why MediaProof Labs Exists
AI is changing how media plans are created. Work that once required large teams and weeks of analysis can now be completed faster, with fewer resources and more automation.
But making a media plan easier to produce does not make it easier to trust.
Someone still needs to determine whether the strategy supports the business objective, the budget is allocated appropriately, the assumptions are realistic, the fees are transparent, and the results can be measured.
MediaProof Labs is building a suite of tools to make that evaluation easier, starting with PlanProof.
PlanProof does not replace an agency, a media buyer, or human judgment. It adds an independent decision layer that helps you pressure-test the plan, identify risks, and ask better questions before moving forward.
No agency pitch. No buyer grading their own homework. Just a clearer view from the approver’s seat.
Pressure-test your media plan before you approve the spend
Free to use. No ad account connection. No media plan upload required.
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