MediaProof Labs

Terms of Service

Last Updated: September 13, 2026

These Terms of Service govern your use of PlanProof, the independent media plan assessment provided by MediaProof Labs to help marketing leaders evaluate media plans before approving investment.

By using MediaProof Labs, you agree to these terms. If you do not agree, please do not use the service.

1. The Service

PlanProof provides informational analysis and decision support based on information you enter about a media plan. The assessment evaluates media strategy, budget allocation, audience delivery, fees, assumptions, and measurement. MediaProof Labs does not purchase media, manage advertising campaigns, or make changes to advertising accounts.

2. No Guarantee of Results

Assessments generated by MediaProof Labs are based on the information provided and are not a guarantee of campaign performance, financial outcomes, or business results. Media performance depends on many factors outside the scope of this service, including execution, market conditions, creative quality, and competitive activity.

3. AI-Assisted Analysis

MediaProof Labs uses artificial intelligence and automated systems to analyze information and generate assessments. AI-generated analysis may contain errors or may not account for information that was not provided. MediaProof Labs should be used as a decision-support tool and not as a replacement for professional judgment.

4. Your Responsibility

You are responsible for the information you enter into MediaProof Labs. Please do not submit personal customer information, confidential personal information, passwords, advertising platform credentials, payment card information, or other information that is not necessary to perform the assessment.

5. No Professional Advice

MediaProof Labs provides informational analysis and decision support. It is not professional advice, financial advice, legal advice, or a substitute for consulting with a qualified professional. You should independently evaluate any assessment before making decisions about media investment.

6. Service Availability

MediaProof Labs is provided on an "as available" basis. We may modify, suspend, or discontinue the service at any time without notice. We do not guarantee uninterrupted or error-free operation.

7. Intellectual Property

The MediaProof Labs service, including its methodology, scoring framework, prompts, decision rules, and underlying analysis logic, is proprietary. You may not reverse engineer, copy, or redistribute the service or its output without permission.

8. Limitation of Liability

MediaProof Labs is provided for informational purposes. To the fullest extent permitted by law, we are not liable for any decisions made or actions taken based on the assessment, or for any indirect, incidental, or consequential damages arising from the use of the service.

9. Changes to These Terms

We may update these Terms of Service from time to time. Continued use of MediaProof Labs after changes are posted constitutes acceptance of the updated terms.

10. Proprietary Rights and Permitted Use

Media Proof Labs and its licensors own all rights, title, and interest in the Service, including its software, scoring frameworks, evaluation criteria, analytical methods, workflows, report structure, recommendations, prompts, logic, design, and related content.

Subject to these Terms, Media Proof Labs grants you a limited, non-exclusive, non-transferable right to use the Service and resulting reports for your internal business purposes. You may share a report with employees, professional advisors, or service providers directly involved in evaluating the applicable media plan, provided the report is not sold, published, or used for any competing commercial purpose.

11. Prohibited Uses

You may not, directly or indirectly:

  • Reverse engineer, decompile, disassemble, decode, or attempt to discover the Service’s underlying methodology, prompts, scoring logic, evaluation criteria, models, source code, or trade secrets.
  • Scrape, crawl, harvest, download, extract, or collect content or data from the Service through automated means except as expressly authorized by Media Proof Labs.
  • Copy, reproduce, modify, publish, distribute, sublicense, sell, resell, commercially exploit, or create derivative works from the Service or its reports, except for the limited internal use permitted above.
  • Access, analyze, or use the Service or its output to develop, train, benchmark, validate, improve, market, or operate a competing product or service.
  • Circumvent security controls, usage limits, access restrictions, or measures designed to protect the Service.
  • Remove or alter copyright, trademark, confidentiality, or other proprietary notices.
  • Allow another person or organization to use your account or access credentials without authorization.

12. Authorization to Upload Materials

You may upload a media plan or other material only if you own it or have the legal right and authorization to submit it for analysis.

By uploading material, you represent and warrant that:

  • You are authorized to upload and analyze the material.
  • The upload does not violate any agreement, confidentiality obligation, intellectual-property right, privacy right, or applicable law.
  • You have obtained any permissions required for information belonging to an employer, client, agency, vendor, or other third party.
  • The material does not contain information you are prohibited from sharing.

You retain ownership of your uploaded material. You grant Media Proof Labs a limited license to access, process, and analyze it solely to provide, secure, maintain, and improve the Service as described in these Terms and the Privacy Policy.

Media Proof Labs may suspend or terminate access when it reasonably believes these Terms have been violated and may pursue any remedies available under applicable law.