Knowledge Center
Media Plan Resources
Practical guidance for the people responsible for reviewing and approving media investment. Learn what to check, what to question, and what to understand before signing off on a media plan.
What Should You Check Before Approving a Media Plan?
A section-by-section guide to evaluating a media plan before you approve the investment — covering strategy, budget allocation, working media, reach and frequency, fees, forecast math, testing, and measurement.
AI Will Change Who Builds Media Plans. It Won’t Change Who Has to Approve Them.
AI is making media plans easier to produce. That makes independent judgment and approval confidence more valuable, not less.
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How Do You Evaluate a Media Plan?
What Is Working vs. Non-Working Media?
What Percentage of a Media Budget Should Be Working Media?
What Is a Reasonable Media Agency Fee?
How Do You Calculate Reach and Frequency?
What Is a Good Frequency for a Media Campaign?
What Is Viewable CPM?
How Do You Know if a Media Forecast Is Realistic?
What Questions Should You Ask Your Media Agency?
How Should a Media Budget Be Allocated Across Channels?
How Do You Compare Two Media Plans?
Have a Media Plan in Front of You?
PlanProof can pressure-test the strategy, budget allocation, audience delivery, media economics, assumptions, and measurement before you approve the spend.
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